Launch an environmentally friendly and biodegradable kitchen and home product line, leading the industry towards a green transformation.
In the context of the increasingly severe global plastic pollution problem and the continuously rising environmental awareness among consumers, the traditional plastic products industry is facing profound transformation pressure. Located on Chailian Island in Jiangmen, Guangdong Province, Jiangmen Weisheng Plastic and Hardware Factory, with its nearly 40 years of manufacturing experience and forward-looking planning, recently officially announced a comprehensive upgrade of its product material system, launching a series of kitchen utensils, household items and hotel products centered on high-performance biodegradable plastics, marking a crucial step for this established manufacturing enterprise on the path of sustainable development.
As a comprehensive enterprise integrating hardware, electroplating, plastic products and mold research and manufacturing, Weisheng Factory has been based on technology since its establishment in 1983. It has a modern factory covering 20,000 square meters and a professional team of over 400 people. This product line upgrade is not a simple replacement of materials, but an overall innovation from the source design, mold development to production process. The factory takes advantage of the collaborative advantages of its affiliated mold factory and plastic products factory to re-optimize the product structure design based on the molding characteristics of degradable materials. This ensures that the products have no less durability, aesthetics and functionality than traditional plastic products, while meeting the increasingly strict environmental protection standards of both domestic and international markets.
The new product series mainly include kitchen storage tools, tableware, bathroom accessories and alternative solutions for hotel disposable items. These products can be completely degraded within the specified industrial compost conditions within a certain period of time, significantly reducing environmental pollution. The factory manager stated that this move not only responds to the national "carbon neutrality" strategy and plastic pollution control policies, but also is aimed at better serving international customers, especially the partners in the European and American markets with strict environmental protection requirements.
"Our core competitiveness lies in the flexible model that integrates design, production, processing and sales," the company's marketing director pointed out. "This material upgrade has further strengthened our ability to provide customized and environmentally friendly solutions for our clients. Whether it's exclusive designs for brand owners or mass production on a contract basis, we can meet diverse demands while maintaining sustainability."
Industry observers believe that the transformation of the Weisheng factory represents a positive trend in the upgrading of traditional manufacturing in the Pearl River Delta region towards a green and high value-added direction. Combining mature manufacturing experience with new materials and new demands helps enterprises establish a differentiated advantage in the fierce international competition and win the long-term trust of consumers and purchasers who value corporate social responsibility.
Currently, Weisheng's new generation of eco-friendly products have received orders from hotel groups, home retail brands and catering enterprises both at home and abroad. It is expected to be widely launched in the market in the second half of this year. The factory will also continue to invest in research and development, exploring more plastic alternative solutions based on the concept of circular economy, and consolidating its leading position as a reliable supplier of plastic and hardware home products.